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Expand your knowledge base with informative resources from Shift Refresh. Find solutions to the problems businesses face and choose the right path to success. Get a regular dose of up-to-date industry news and marketing trends.
5 Reasons Why Chatbots Are The Future Of Digital Marketing
Chatbots are some of the most exciting new tools that are part of the future of digital marketing. With the help of chatbots, a company can automate the process of answering customer questions, speeding up customer troubleshooting time, and reducing pressure on...
How Artificial Intelligence Is Changing The World Of Digital Marketing
With exciting and innovative new technologies being invented every single year, it also means an inevitable change in how a lot of industries function. Every industry needs to adapt along with the rest of the world in order to keep up with supply and demand. While...
7 Things To Consider To Find The Right Web Design Agency
In order to gain the widest possible audience that you can for your business, it’s important to explore every option that could push you forward. In terms of reach and marketability, it is much easier to market yourself to customers when you have your own website that...
How To Find The Best Ecommerce SEO Agencies In Ohio
SEO is one of the most important aspects of digital marketing, especially in the rising age of viral marketing and ever-changing trends. Even knowing how important SEO is to any successful business or marketing campaign, many businesses don’t know what SEO even is or...
Facebook Inc. Becomes Meta – The Biggest Rebranding of 2021
The rumors about Facebook Inc. rebranding turn out to be true as the company’s CEO Mark Zuckerberg has finally revealed the new name of the company “Meta”. Speaking at the company’s live-streamed virtual and augmented reality conference event on Thursday, October 29,...
Rank Higher On Google With SEO
The higher a business is on the search engine Google the likelihood increases that visitors will click on their website. So how did they rank so high? And more importantly, how can your company rank higher on Google? Search engine optimization (SEO) is the process of...
Beginners Guide to Build a Powerful Digital Presence – 4 Easy Steps
Beginners guide to build a powerful digital presence – 4 Easy Steps If you are reading this right now, you likely have functioning internet. You are probably also on your phone scrolling through Instagram, reading Twitter, and checking the new McDonald’s double...
Email Marketing Trends 2021
Remember that quote from Tom Hanks’ “You have got mail”? “I go online, and my breath catches in my chest until I hear three little words: You’ve got mail” Despite the tremendous growth of several other online communication channels, there is no debate in saying that...
Marketing Basics Social Media 101
For businesses that are just starting or companies that are interested in reaching a broader audience, social media marketing is a must. In fact, according to Sprout Social 80% of marketers use social media to grow their business. But what social media channel works...
13 Things to Know Before Hiring a Web Design Agency for Ecommerce
While the factors that contribute to the overall success of an eCommerce store are many, the fundamental principle has always remained the same, “IT ALL STARTS WITH A GREAT WEBSITE”. Ecommerce has successfully emerged as one of the fastest-growing business sectors. As...
AI Chatbot And Virtual Assistant: Heart Of Conversational Marketing
In today's society, it is common for an everyday person to interact with artificial intelligence chatbots or virtual assistants multiple times a month. Instead of utilizing a classic strategy for gaining sales and leads, such as having a customer fill out forms or...