If you’re feeling overwhelmed by the number of options to drive traffic to your website, don’t worry, you aren’t alone. There are so many different strategies and guides on the internet to look at, but it’s hard to know which tips you can trust and which are just plain wrong. As an online marketing agency in Cleveland, Ohio, we have a lot of experience on which strategies work and which just fall flat.
Understanding Paid Methods Vs. Free Methods
There are methods that can drive traffic to your website that are both paid and free. The free methods involve methods like search engine optimization (SEO), social media marketing, email marketing, etc. In contrast, the paid method involves Youtube, Facebook Ads, Instagram ads, Pinterest, Google Ads, or any paid advertising method.
It’s common knowledge that paid ads can drive traffic to your website, but not every company can afford them very often or at all. Regardless of the method you use, paid or unpaid, you need to know where the majority of your traffic comes from to create a successful strategy.
The most basic and straightforward way to figure out where your traffic is coming from is by using Google Analytics. More specifically, using the UTM (short for Urchin Tracking Module) that Google utilizes to create its tracking tools. This tool allows you to be able to see all the results directly in Google Analytics, giving you information on the specific places where your traffic is coming from.
Traffic Tips From A Social Media Agency In Cleveland
Below, we’ve compiled a list of the tips that we believe will give your organization the best chance of success.
- Create An Editorial Calendar
An editorial calendar is a comprehensive plan covering all your publishing activities across your different content distribution channels: your website, blog, social media, and any other third-party platforms.
The main goal of an editorial calendar is to provide you with a comprehensive view of all your activities and keep track of any progress or delays. Having an editorial calendar will not only keep your employees more organized but also help you achieve your business goals more quickly.
- Focus On Quality SEO
As an online marketing agency in Cleveland, we’re basically experts on Cleveland SEO services. We do our best to make sure that each and every company we work with understands how SEO works and why our strategies are so effective.
In the current online space, if you don’t understand SEO, you’re only hurting yourself and your business. The basic algorithm changes every day, so you have to make sure you understand the basics of SEO, the new trendy features of SEO, and ensure that you’re using the best traffic delivery strategies. It’s best to look up the best SEO practices and guides to educate yourself and your employees, and then to increase your chances of success, find the online or local digital marketing agency that fits best with your business goals and values.
- Try Guest Blogging
Influencers within the industry can help you drive traffic to your website through organic search by writing a guest article or content on your website for both your regular users and their audience to see. This exposes your company to a wider audience, gives variety to your content, and typically appeals to a younger audience (depending on the influencer).
Most influencers need to be paid for their content, but some influencers offer to at least mention your company for free. Here are some advantages:
- It exposes your brand to a targeted audience
- It expands your network
- Helps your ranking on Search Engine Result Pages
- Grows your social media following
- Improves your backlink score
- Grows brand awareness
- Paid Advertising Campaigns
You should never ignore paid advertisements completely when looking to increase your website traffic fast. Sometimes it’s helpful to create an ad budget to get started.
Advertising on each social media platform has its pros and cons, so think carefully about what your goals are before you decide to place ads on a platform. You can adjust your paid strategies to suit your goals. For example, do you just want more traffic, or are you looking to increase conversions, too? Obviously, the most common platforms for paid advertising are Facebook, Youtube, Instagram, Pinterest, and the rising goliath TikTok.
If your main goal in driving more traffic to your website is to create more sales, you’ll need to make sure you target high commercial intent keywords as part of your strategy. Competition for certain search terms or keywords can be fierce and expensive, but if done well, it’s worth it.
- Establish Content Guidelines
Establishing content writing guidelines can help standardize the quality of the content that you produce. Even as a large digital agency in Cleveland, we implement content guidelines with all of the content we produce. Content guidelines can include:
- Content format
- Tone of voice
- Content length
- Image use
- Fact-checking and citations
- Internal/external linking
- Editorial Process
- Create A Responsive Website
The majority of people in modern society use their phones to access websites, especially customers under the age of 50. You need to ensure that your website is accessible and easy to view across multiple different kinds of devices.
Here are some things that can help you make sure everything runs smoothly:
- Content is arranged based on importance
- Your website is tested on different browsers and device types
- All text, images, and content are aligned
- Fonts are checked across multiple devices and operating systems to ensure that you maintain consistency
- Make sure any website popups or chatbots are responsive
- Your render speeds should be quick
- Answer Questions On Quora
Quora is a great online platform that can drive additional traffic to your website. You can answer questions from current or possible customers on this platform and link the right keywords to anchor content to your website or blog. Make sure that you don’t post so much of the same content that it’s considered spam, though. Ensure that your responses are extensive and that you have extensive product knowledge. This is also a good way to build trust with people, making them more likely to buy your product or service.
- Be Proactive On Social Media
It’s not enough just to produce quality content and hope people find it; you have to be proactive. One of the most effective ways to increase traffic to your website is to use social media channels to promote your brand.
Twitter is ideal for short, snappy content, while Youtube is great for long-form educational videos. If you are a B2C products company, posting images of your products on social sites like LinkedIn, Instagram, and Pinterest could be really lucrative. If you’re looking to attract young customers, TikTok is the place to advertise. As a social media agency in Cleveland, we can tell you that the more social platform you advertise on, the better, as long as your company has the funds to do so.
- Utilize Influencers
In influencer marketing, the standard rules of PR apply. If you want to get some buzz going about your brand, you should create a mailing list of influencers and share free product samples or free access to services with them. Most of them will likely share their experience with their followers for free. You can also contact influencers to create skits about your products or services or ask them to keep a consistent ad spot in their videos for you. This kind of thing will require you to come to an agreement on payment for their promotion, though.
- Don’t Forget About Email Marketing
Email marketing allows you to connect with your customers and drive traffic to your website. It can also provide your customers with information about your products or services, links to pages on your website where you can learn more with educational content and blogs, and landing pages with exclusive offers. Just make sure you don’t overwhelm your viewers with the number of emails you send.
Here are some of the advantages of email marketing:
- It’s cost-effective
- It provides an opportunity for real-time marketing
- It’s less intrusive than other methods
- Provides increased visibility and brand awareness
- ROI can be easily tracked
Whether you need Cleveland SEO services or Columbus SEO services, Shift Refresh has got you covered. We offer services to businesses of all industries and locations.
Shift Refresh is an online marketing agency in Cleveland, Ohio, that helps businesses smash their competition and emerge as a leader in their respective industries with the help of our retail digital marketing services. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website.
0 Comments