As you’ve likely heard, Facebook Metaverse is planning on changing the way that we interact with each other online and in our day-to-day lives forever. After the announcement of the Metaverse, a multitude of companies like Microsoft and Epic Games have actively spoken out in support of the Metaverse. The real question that is likely present in most people’s minds though is this: What exactly is Facebook Metaverse? Why are so many people excited about it? How is it going to change how people interact with the world around them?

Define Metaverse

Sometimes when people say “the Metaverse,” they are referring to the recently released business rebranding of the company Meta, which was previously known as Facebook. While the social platform of Facebook will not change its name, it is now under the umbrella company of Meta. On October 28, 2021, Facebook announced that they would be renaming and refocusing their brand, with a particular interest in building a metaverse based on AR and VR technology. Meta’s goal is to bring people closer together in an online setting, enabling them to feel connected in ways they couldn’t be before.

If you were to define metaverse, it refers to a hypothetical proposed version of what the internet could be. However, the concept is not too far from becoming a reality. Facebook metaverse aims to allow users to access permanent online 3D virtual worlds, not just by using headgear made specifically for virtual reality (VR) and augmented reality (AR), but also through traditional personal computers and laptops. The metaverse would allow people to immerse themselves in the experience of the internet in 3D, beyond just using it from afar on a 2D screen.

Is Metaverse Marketing The Way Of The Future

Those who are experts in the concept of a metaverse will often state that the basis of a metaverse is to enhance human contact. As our technology evolves more and more than ever before, it’s important for us to pay attention to who we are connected to; the world and the people around us. Meta is meant to encapsulate this concept perfectly.

Imagine an educational application of the metaverse where you can take your classes from home, but see and interact with your instructor and classmates as if you were really there with them. Imagine attending a meeting from the comfort of your couch, where you don’t have to dress up from the waist up. Instead, your avatar does and you’re seated at a virtual table with other people whose reactions and body language are as easy to read as they would be in real life. A metaverse could very likely bring these possibilities to reality, and soon.

If you’re wondering what else Facebook metaverse could bring to the table, the answer is quite a lot. With the rise of NFTs, the metaverse brings forth a new form of advertisement for brands known as metaverse marketing. Since this avenue allows for trading lands, purchasing properties, and exhibiting any company’s brand with posters or logos, it could prove to be a good method not only to attract new customers but to renew current customer interest as well.

Companies can profit from metaverses in a variety of ways. With metaverse marketing, companies can organize events, develop crossovers across properties, and communicate with their community more easily than ever. With AR and VR technology already as advanced as they are, there are almost no creative limits to this greater vision for the Facebook metaverse.

Shift Refresh Will Rocket You To The Future

If there’s any social media marketing company that is excited about the future, it’s Shift Refresh. Shift Refresh provides out-of-this-world marketing services that are focused on improvement and growth for every client. If you’re interested in the future of exciting marketing methods like the Facebook metaverse, Shift Refresh can help show you the way. Visit https://www.shiftrefresh.com/ to learn more.