SEO is one of the most important aspects of digital marketing, especially in the rising age of viral marketing and ever-changing trends. Even knowing how important SEO is to any successful business or marketing campaign, many businesses don’t know what SEO even is or how it works. In order to know what kind of digital marketing services your business needs, or which SEO marketing companies near you are the best choices, you need to understand what SEO is and how it works.

An SEO Practical Guide

SEO stands for “search engine optimization”. SEO is the process of optimizing your website to get organic, or unpaid, traffic from search engine results. In other words, utilizing SEO means making changes to your website content and design in order to make your site more attractive to search engines. By doing this, you increase your chances of appearing on the top pages of search results.You shouldn’t settle for leaving your search results ranking up to chance. 

SEO marketing is especially important if you are choosing not to utilize PPC, or “pay per click” ads for your marketing campaigns. When you place PPC ads, you are guaranteed to be shown as one of the top results on whichever search engine platform you chose. Without PPC ads, you have to make sure that you have a strong marketing strategy that includes as many SEO techniques as possible. If you don’t utilize any SEO techniques, it’s likely your landing page and website won’t show up in most searches, especially not the first page. That’s why it’s so important not only to understand how SEO works, but also to choose the right ecommerce SEO agency for your business. With the help of the best ecommerce SEO agencies, you can guarantee more people will find your website. 

Top Ecommerce SEO Agencies In Ohio

While the list of the best ecommerce SEO agencies is constantly changing, the agencies below have had their work reviewed and evaluated. They were chosen as the best ecommerce agencies in Ohio based on consistency and the results provided to the client. Each of the agencies chosen as the best has 5 or more years of experience in SEO, proven lasting results, and all of their Google certifications are up to date. There are several websites that provide lists of the top agencies, as well as what they specialize in. 

How To Find The Best SEO Marketing Company Near Me

In order to find the best ecommerce SEO agency for your company, it’s useful to follow a few important steps.

1. Create Or Find A Seed List

A seed list is a collection of agencies that are considered possible partners for your business. You can either create this list yourself by researching ecommerce SEO agencies, or by finding ranking seed lists online. This initial brainstorm of possible agencies and services you want for your business is an important first step to finding the right fit for you.

2. Look At Each Agency’s Website

Now that you have a list of potential agencies you’d like to go with, it’s time to check out all of their websites. You can look through the website to get a good idea of their services and values, or whether or not they’re worth your time to contact. The most important pages to look at though are the homepage, about us page, testimonials page, and blog page. This will give you a great overview of everything without having to examine every page.

3. Evaluate SEO Strength

Now it’s time to evaluate each agency’s SEO strength. You can either do this with one of the various paid online tools, or through simply using Google. If you’re using Google, the first step is to search the brand. If the brand doesn’t show up as the top result for their own name, you can eliminate them. Next, do a major keyword search. They should show up in searches related to the best agencies in their city or state. Lastly, you can do a minor keyword search to see how their blogs rank in searches.

4. Contact The Agency/Agencies

Once you’ve done all of the previous steps, you can begin contacting the agencies left. You can either do this through their contact page, or schedule a meeting directly with them over email or phone. 

Try Out Shift Refresh If you’re looking for a company that specializes in more than just SEO services, then Shift Refresh might be right for you. Shift Refresh builds effective digital marketing plans and strategies catered to the needs of your unique business. Learn more at shiftrefresh or contact us today at 1-855-422-3224.