Email marketing is one of the best ways to increase your leads and boosts your sales numbers, but only if you get a lot of sign-ups. If you don’t know how to entice your customers or interested buyers into wanting to sign up, your campaign won’t be as effective as you need it to be. That’s where we come in. As a top email marketing services Cleveland provider, we are well equipped to provide you with the best email marketing services tips to ensure your email marketing campaign meets and hopefully exceeds all of your business goals. 

Subscribers Vs. Opt-in Customers

There are two types of people that will be receiving your emails; those who subscribe to your business and those who opt-in for alerts. 

An email opt-in is when someone provides a business with their email address so that they can stay updated on a specific product or promotion. When someone decides to opt-in, they are letting you, as the company, know that they want more information about what you’re selling and want to keep updated about your products or services. A subscriber decides to sign themselves up to receive all updates and content from your business, which means there is no request involved with adding these people onto any and all of your promotional lists. 

In any email marketing services campaign, the main objective is always to build a strong relationship with your subscribers by providing high-quality content and enticing promotions. The secondary goal is to boost profits by attracting new clients that might choose to opt-in for alerts. There are several ways that you can try to gain more sign-ups, but what’s important is that you gain as many as possible while maintaining quality. 

The Top Email Marketing Services Tips That Will Gain You Sign Ups

While getting people to sign up to receive emails from your business might seem straightforward, it can be relatively complex, depending on your industry. Here are some of the best ways to ensure that your email marketing campaign gains enough sign-ups to meet your goals.

1. Create An Eye Catching Sign Up Form

When it comes to designing a sign-up form, most businesses use the default sign-up form template that their email service providers give them. This often leads to boring and outdated-looking sign-up forms that most visitors simply ignore, which in turn ensures that you never gain enough email sign-ups to achieve your goals. 

The design of your form is the most important thing. It should fit your brand aesthetic but also stand out from the rest of your website design, so it’s easily noticeable. Try using your primary brand colors, as well as any complementary colors, to really make it pop. You can even add a small animation to your sign-up form to really push it to the next level and impress your website visitors. 

2. Make It Easy To Sign Up

Now, we have already addressed the design of the form, but you should also think about where your form will live on your website. You should always make sure your form is in a visible and prominent location. It should have its own dedicated page, as well as multiple links to the sign-up page in various locations on your website. No matter how great your email content or promotions are, if visitors can’t see your sign-up form or they ignore it, you won’t be able to increase your sign-up rate at all.

Here are a few of the best ways to grab a user’s attention:

• Use a popup or slide-in popup encouraging them to fill out the sign-up form.
• Make sure your form doesn’t blend in with the rest of the page.
• Be sure you aren’t using a generic sign-up form template. This can come off as lazy or inexperienced.

3. Create Compelling Content

Let’s face it. No one wants to click on something that looks boring. If you want people to be excited about buying your products or services, you have to write content that engages and excites them. Phrases like “sign up to our email list” don’t really provide any excitement or urgency. Instead of generic copy, use action verbs and highlight all of the benefits of filling out your newsletter sign-up form in big, bold letters. The more you can grab their attention, the better. You can also include terms to show how often emails will go out, like “once a month” or “Twice a week,” so that users are aware upfront about how often they will hear from you. This level of transparency can go a long way in building loyalty. 

4. Offer Something In Return Upfront

The average person receives over a hundred emails every day. You don’t want to be just another email that gets sent to the trash immediately. If you want to increase your email sign-ups, you should try offering people something exciting upfront. 

This could be a free guide, exclusive video or written content, or most compelling of all, a coupon code or free item. The most important thing to remember is that whatever you are offering has to be related to what your company focuses on. Otherwise, you’ll have a hard time converting subscribers into returning customers. 

5. Promote On Social Media

While you can’t add an email sign-up form to your social media page, you can still utilize social media to grow your email list. You can share the link to your sign-up landing page as a link in your bio or in the description of a promotional post. 

You can also talk about all of the benefits people get once they subscribe to your email list in order to get people to want to click on your link more. If you aren’t telling them what you’re offering, they’ll likely just ignore it. Another way to promote your email list is to give visitors a snippet of past email campaigns you’ve sent out to subscribers to provide them with a taste of what they can expect if they sign up themselves. 

6. Increase Interest With Engaging Quizzes

Quizzes can be a valuable lead generation tool for a lot of different industries. You can create fun and entertaining quizzes that either solve a specific issue a visitor is having, recommend particular products or services, or teach them more about your industry. For example, you could create a quiz that will let users test their knowledge about topics related to your industry, and if they get a certain amount correct, you could provide a small coupon code. In order to make sure it remains an exclusive experience, the link to the quiz and the coupon code provided upon winning will only be sent to the email subscriber list. This is also an excellent way for companies to start building user personas for their database. 

If you’re looking for quality email marketing services in Cleveland, Ohio, look no further than Shift Refresh. 
Shift Refresh is a social media agency in Cleveland that enables businesses to smash their competition and emerge as a leader in their respective industries with the help of our social media growth services in Cleveland, Ohio. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website.