Most people would likely refer to online shopping as retail digital marketing services, making the assumption that most online shopping falls under the category of “retail”. When in fact, there is another just as important category of online shopping that many people forget or don’t learn about; CPG marketing services. While CPG marketing is similar to retail marketing, it deals with an entirely different set of products than retail marketing does. CPG marketing also typically focuses on different aspects of products than retail marketing, making the strategies differ as well. If your business deals with any CPG products, then you need to learn as much as you can about CPG marketing now because following simple retail marketing strategies may only hurt your business.

What Is CPG Marketing?

CPG stands for “Consumer Packaged Goods.” The term consumer packaged goods refer to products that are consumed or used on a regular, typically daily basis by consumers. These kinds of products require consistent replacement or replenishment. Common examples of consumer packaged goods include:

• Food items

• Drinks/beverages

• Alcohol

• Cosmetics, beauty products, and skincare products

• Common Household Products.

CPG marketing is a specific method for advertising perishable consumer goods. CPG marketing and advertising are extremely important because every single consumer uses some kind of consumer packaged goods on a regular basis. Everyone consumes food daily and uses hygiene or self-care products weekly at the very least. Because of this, the CPG market and all of the niche industries within it are extremely competitive with each other when it comes to the advertising space. Especially when it comes to online retailers. 

Despite the CPG market’s tendency to go through highs and lows over time. The CPG industry is still one of the most massive sectors not just in the US but all over the globe. There are industry giants that fall under CPG, like Coca-Cola and Kellogs, showing that many CPG brands are likely not going anywhere any time soon. Especially in the world of online retailers. And neither is the CPG industry as a whole.

While The CPG market is vast, unless it’s a large company. CPG brands have to constantly fight for visibility in grocery stores, supermarkets, and restaurants, especially if those brands are smaller in size. CPG brands also have to constantly invest in both advertising and marketing in order to increase their overall brand presence and recognition.

Insight Into CPG Marketing Trends With Online Retailers 

Now that you understand CPG marketing, we can go into the latest trends and insights into CPG marketing strategies for 2022.

Live Streaming

Live streaming is a trend that is on the rise across multiple industries, and with good reason. It provides an opportunity for brands to connect directly with their consumers and boost their sales. In fact, live streaming has become an incredibly popular method that salespeople use in Asia. With 83% of consumers buying from a live commerce event on their equivalent to Black Friday. While Live streaming hasn’t taken off the same way yet in America, there’s no reason that it shouldn’t. 

Subscription Boxes

Due to the rise of retail digital marketing services with online shopping and stay-at-home solutions during the pandemic. Trends like subscription boxes for CPG items like razors or shampoo have grown substantially. While consumers have ventured outside again, buying essential items from a subscription box has remained popular and likely will continue to grow in popularity. It can be more convenient and even cost-effective in the long run for the consumer.

Sustainability

Did you know that 80% of the 25 largest CPG companies have committed to switching to fully recycled packaging by the end of 2022? While this will cost a lot of money for these companies, it will help them in the long run because there has been a shift in demand for sustainable packaging from consumers. With the switch to green packaging, it will build both trust with consumers and revenue.

Online Accessibility

If consumers have a hard time buying your product online, it’s likely that they won’t buy it at all. Especially with CPG products, brand awareness and marketing is everything, and that starts with a strong online presence and social media presence. Without that, many consumers will never fully trust your brand enough to buy from you.

Hiring a responsive web design company with years of industry experience can help. You’ll get a team that knows how to create a lead generating website, receive cost-effective web design packages and get web design tips from creative web design experts.

Shift Refresh is an SEO marketing agency in Ohio that helps businesses smash their competition and emerge as a leader in their respective industries with the help of our retail digital marketing services. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website.

Get in touch with us today for a free consultation.