According To An SEO Consulting Cleveland Agency

Regardless of the size of your business, having access to free online tools that can improve your SEO and digital marketing campaigns can be highly beneficial. Of course, hiring digital marketing strategists can make creating campaigns even more manageable, but not every business can justify spending the additional funds. That is why knowing what the best free tools out there are is essential to getting the most out of your digital marketing campaign. Below is a simple guide to create a quality online presence for your business.

The Top Free SEO Tools

Here are some of our top picks for free SEO tools as an SEO consulting Cleveland-based agency

1. Answer The Public

Most SEO tools all get their data from the same place: The Google Keyword Planner. But Answer The Public is different.

This helpful tool searches for questions people ask on forums, blogs, and social media, turning those questions into popular long-tail keywords. This tool is different from other popular free tools because you will get updated popular keywords daily from a pool of data that no other SEO tool utilizes.

2. Woorank’s SEO & Website Analysis 

With this tool, you can access a list of SEO improvements in seconds. Woorank’s SEO & Website analysis is an easy-to-download chrome extension that focuses on not only providing you with an overall SEO score but also showing you EXACTLY how to improve your company’s SEO quality. What’s great about this tool is that instead of just telling you the areas where you’re lacking, it also gives you detailed solutions on how to improve.

3. CanIRank

Many businesses ask this question when utilizing SEO: “Can I rank for this keyword?”.

CanIRank is a complex keyword difficulty tool, and unlike most free SEO tools, CanIRank doesn’t give you generic advice like: “This is a competitive keyword” Or “This keyword isn’t used often.” Instead, it tells you whether or not your business can rank for that keyword. 

Plus, CanIRank isn’t just for evaluating your keyword competition. It also provides you with suggestions that can help you rank for specific terms.

4. Exploding Topics

Have you ever wanted to find popular keywords before they get competitive? Sometimes, even digital marketing specialists won’t provide you with that information.

This free SEO tool aims to help you with one specific thing: It provides you with topics that are just starting to trend online. This way, you can write content around these emerging trends without missing out or trying to jump on the trend too late. You can also try to optimize your old content around a new keyword.

This tool currently has about 2k topics in its database, and it continues to add more every week.

5. BROWSEO

Have you ever wanted to see your website through the eyes of a search engine? As it turns out, search engines see your website much differently than you do. BROWSEO was created to give you the amount of data and oversight that search engines have. 

Plus, you can get a preview of how your page appears in search results. This can be helpful for figuring out if your title and description tag are SEO-friendly or if they’re too long. Optimizing your title and description can help you get more organic clicks. 

The Top Free Digital Marketing Tools

Here are some of our top picks for free digital marketing tools as an SEO consulting Cleveland-based agency

1. Google Analytics

This tool allows you to have a better understanding of your customer’s behavior and measures all of your campaign’s return on investment (ROI). Google Analytics provides you with insights into how your users navigate your website, social media profiles, and applications, as well as processes these behaviors in various metrics like clicks, conversions, and average session time. 

2. Word press

WordPress is one of the most well-known basic free digital marketing tools that is widely used across the world. It’s free software created for content management. Its ease of use and flexibility are what make it so popular.

WordPress provides you with preinstalled themes that can be completely customized and personalized to suit your needs. There are options that allow you to customize the colors, the logo, create sliders, etc. It’s even mobile-friendly.

3. Canva

Nowadays, graphics are essential to make any content engaging. The more vibrant and catchy the pictures are, the better the attention span of the reader becomes.

Graphics are more than just utilizing images. It’s the art of communicating what you want through the use of images. More often than not, visual communication through graphics has a longer-lasting impression on your users than just words. Since graphic designing is an essential element of digital marketing, digital marketing strategists and business owners alike are always searching for a quality tool. 

Canva is one of the most useful free digital marketing tools on the market. With its drag-and-drop feature, it’s effortless to use, even if you’ve had no experience with graphic design apps before. It gives you access to photographs, graphics, fonts, vector images, etc. The amount of features it provides helps you create fun and vibrant images. It can be used to create logos, Instagram stories, social post images, etc. 

4. GTmetrix

GTmetrix is a free digital marketing tool that you can use to check your website speed. It’s a well-known fact amongst digital marketing specialists that good website speed is a necessity to rank better in search results.

A website with great content can still struggle because bad loading speeds hurt your chances of being ranked well in search results and hurt your customer approval ratings. This is essential because no one waits for a page that takes too long to load. The instant reaction is to skip that website and move on to the next relevant result. Therefore, a website speed testing tool becomes the most important to utilize among all other digital marketing tools available.

5. Mailchimp

Once your content is written and published after various stages of SEO, it’s time to organize your audience. What we mean by that is you need to make sure that content is delivered to the right audience in order to increase visitor traffic. With Mailchimp, this task becomes easy because this free digital marketing tool helps with email management.

MailChimp is an essential tool that helps a lot when creating email campaigns. Some of the amazing features that Mailchimp offers are prebuilt segments, predicted demographics, personalization, automation, signup forms, tags, etc.

If you want to learn more about the best SEO and digital marketing tools to utilize, check out our SEO consulting Cleveland agency, Shift Refresh!

Shift Refresh is a creative digital marketing agency in Cleveland that enables businesses to smash their competition and emerge as a leader in their respective industries with the help of our social media growth services in Cleveland, Ohio. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website.