Driving traffic to your website has never been easy, and while it still isn’t easy, at least now, there are tools to help businesses find solutions. One fantastic tool that every business should be using to increase their website development leads and overall traffic numbers is Google Analytics. This nifty tool can help you track a variety of data, from traffic numbers to your site speed. All that you need to know is how to use this helpful tool successfully so that you can reach your business goals. As an Ohio marketing firm, we are happy to provide you with helpful tips to get you started.
Areas To Focus On To Increase Website Development Leads
Below are the different strategies that you should focus on to give your business the best chance at increasing your website development leads. While you can implement other strategies as well, these are typically the most effective methods.
Social Media Marketing
Posting content onto multiple different social media platforms, such as Instagram or Facebook, helps you increase organic traffic to your website. Social media creates brand awareness and brings people to your website who are genuinely interested in your brand.
Referral Traffic
Referral traffic can also help generate quality leads for your website. When new content is uploaded to your website, it’s announced through social media and email. If you’re partnered with another website, they can also link to the published content, which will increase traffic to your website even more.
Blogging
Publishing educational or entertaining blogs and content related to web development helps you target keywords, rank higher in search engines, and gain trust from current or potential customers or partners. You can also share blogs on your social media for additional clicks.
Search Engine Optimization (SEO)
SEO is the process of optimizing webpages and content using optimized keywords, meta descriptions, and eye-catching titles for the pages. SEO improves the overall visibility of your SERP.
Email Marketing
Email is an effective and reliable way to generate quality website development leads. This strategy centers around sending out informative and promotional emails to the customers. This technique is much more effective compared to other lead generation techniques.
How To Generate Leads For Website Development With Google Analytics
When you know exactly where to look and what to look at, you might be surprised by the insights you’ll gain into your business. Google Analytics is the most popular free tool that your business can use to measure the success of your website development leads.
- Monitor Bounce Rate
This metric is crucial because it tells you a lot about your website quality. Simply put, the lower your bounce rate is, the better off you are. Having a low bounce rate means that your visitors are happy with the content that they found based on what they were looking for.
Google Analytics doesn’t differentiate between a “good” and a “bad” bounce rate. A bad bounce can happen to any website. For example, when someone visits your page and suddenly decides that it’s not what they were looking for and return to the previous page they were on, usually Google. A good bounce happens when someone visits your page, decides to for a little while to look at your content, finds what they were looking for, and then leaves. In order to monitor your company’s bounce rate with Google Analytics, you should click on Behavior > Site Content > Landing Pages, and you’ll see the pages on your site that people click on the most. These pages matter the most because they are the first thing someone sees when they visit your website.
Any page marked as red in Google Analytics is below your site’s usual bounce rate. If a page is red and also has a bounce rate of 0-10%, it should still be OK. If the bounce rate is instead around 20-30%, you should verify it, especially if it’s one of your most popular pages.
- Understand Your Organic Traffic
If you want to ensure that your website brings in more website development leads, you need to have great traffic and a solid conversion rate. Google Analytics offers you the chance to compare your traffic by date by navigating to Acquisition > All Traffic > Channels. Once there, you can select and compare traffic in order to see whether there is growth in your business or not. This tab will tell you if your digital marketing campaigns are having an impact.
A very useful feature in Google Analytics is customized alerts. These alerts will keep you constantly up to date when something is happening to your site. In the Audience tab, you’ll find data that will help you to better understand your audience. Here you’ll notice details from various demographics to locations and technology as well. You’ll even be able to see which browser and device were used to access your site.
The Acquisition tab provides details about how visitors ended up on your website. This tab can either provide a breakdown by channel or tell you how each user arrived on your page. In order to gain information for the SEO tab, you’ll have to link your Google Webmasters account.
- Utilize Internal Site Search
Data gives you the power to make valuable insights. Once you learn how to use Google Analytics, you can make informed decisions on your digital marketing strategy and improve your website development leads substantially. The Internal site search feature can paint a valuable picture of how your visitors got to your site. You can even check out a list of search terms that people have searched for on your domain by clicking on Behavior > Site Search > Overview. It’s a good idea to keep track of all of this data because it will provide vital information about what your visitors hope to see on your website.
- Identify Slow Loading Pages
If you want people to stay on your domain and be convinced to buy what you’re selling, you have to remember their short attention span. Slow speeds will destroy your mobile website traffic numbers. In fact, If an e-commerce website is making $100,000 per day, even a one second page delay could cost your business $2.5 million in lost sales each year.
This is why it’s so important to keep an eye out for slow-loading pages, as well as monitor how they will impact your conversion rates. In order to check your page load times, you should navigate to Behavior > Site Speed > Page Timings.
- Analyze User Behavior
Some experts believe that the Shopping Behavior Analysis tab in Google Analytics is the best tool in the Enhanced Ecommerce feature-set in Google Analytics. Armed with this type of data, you can analyze your user’s online habits. You can even see if they proceed to checkout or if they quit in the middle of the shopping procedure.
The Shopping Behavior Analysis tab in Google Analytics will allow you to change your website’s user experience from source to confirmation. This tool is so great because even though it’s straightforward, it’s also powerful enough to help you find some of the major problems your website might have.
- Examine PPC Data
The PPC data tab in Google Analytics can help you to create a better SEO strategy to improve conversions and website development leads. If you take the keywords data and combine it with what you know about your landing pages, you’ll find out what better optimization can be done.
The PPC tab can tell you a lot of information. You can see which keywords have the highest CTR, conversion rate, and monetary value. The way to find the best keyowrds is to look for the ones that are the most expensive and have the lowest CTR. To get to the tab, go to Analytics at Aquisition> Adwords. There, you’ll find information about your paid campaigns, keywords, and so on.
Once you create your entire marketing strategy based on all of the data you can examine in Google Analytics, your business is sure to bring in more website development leads and boost its sales.
Shift Refresh is a Cleveland PPC agency that helps businesses smash their competition and emerge as a leader in their respective industries with the help of our retail digital marketing services. We are ready to help your business not only grow but thrive, we have 3 different packages that suites your business. To learn more, call us at 1-888-467-3249 or visit our website.
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