Are you looking for digital marketing solutions to drive greater traffic to your website in Cleveland, Columbus, or any other Ohio-based city? Then you’ve found the right blog for you. As a Cleveland lead generation agency/digital marketing agency, Shift Refresh is always working to provide you with the best digital marketing services and up-to-date information.
While there are many different strategies that a business can deploy in order to drive more traffic to their website, below are the top 8 ways that we think will give you the best chance of success.
- Utilize Facebook Ads
It’s nearly impossible to write an article about driving more traffic to your website without mentioning Facebook ads. Did you know that over 6 million businesses use Facebook ads to reach their target market? This is no coincidence— in fact, about 69% of adults in the U.S. are Facebook users. These numbers are a lot higher than any other social platform, making it the most important platform to take advantage of. Just make sure to try a social media refresh every once in a while to keep your engagement high.
- Keep Your Google Business Profile Updated
The way that we shop has been shifting towards more and more online shopping every day, especially since the beginning of the pandemic. It’s very common for customers to spend some time researching and comparing brands or products before they make a decision to buy. So, why does that matter so much? Well, Google Business Profile (formally known as Google My Business) is a free service, and it gets your business ranked higher on Google as long as you keep it optimized and update it regularly.
- Look Into Price Comparison Engines
A price comparison engine is essentially a website or app that lists and compares products or services from competing online stores. The main benefit for consumers is that they can find the best price for whatever it is that they’re looking for without having to spend hours researching. The benefit for eCommerce companies is that they get more attention on their products.
The trick is that price comparison engines only show the products and services from participating sites — meaning you have to add your products or services to the website. To be clear, price comparison engines don’t sell your product or service for you; they only post the listing and allow people to click a link to purchase from you.
For eCommerce stores especially, this can be a great way to drive a new flow of traffic to your product/services pages and maybe even increase your conversion rates.
- Focus On Gaining Positive Reviews
As everyone knows, the more reviews you have, the more impressive it is for new potential customers searching for a business like yours. Thinking about GMB again, even if your profile is optimized, you need to make sure that you keep acquiring fresh new reviews regularly. Older reviews diminish in value over time, and customers are known for only looking at the most recent reviews. It’s vital not to neglect to gain more positive reviews or to interact with your current reviews by leaving a response.
People typically look at reviews when choosing which business to buy from, and having at least a handful of recent 5-star reviews can do wonders for driving traffic. Paying attention to your reviews will increase your trust with consumers and shows good customer service. You’ll also find that people aren’t going to turn and run because of a few bad reviews as long as you handle them well and don’t lose your temper.
- Create Fresh Content
Quality content plays a huge part in attracting new and returning customers to your website. You need consistent and fresh content on your blog, social media, and GBP to ensure your visitors are engaged and informed. Great content can also help you rank higher on the search engines and appear to your audience as an expert in your field. Compelling content can create trust, show off your products and services, and even convince people to buy.
Not only that, but you need to have the right content at each stage of your sales process. To start, you need educational blog posts and videos to show people why they should look into your company as a viable option. Next, you need more in-depth, persuasive content, such as white papers and longer articles or posts. Lastly, create case studies and webinars (both in-person and online), and try to nudge people into booking a demo or sales call.
As a helpful tip, try to create a content strategy that matches your business goals and plan your content out in advance. A social media refresh is also something to consider at least once a year. This will help you manage everything in the long run.
- Try Email Marketing
With quality email marketing, you can convince people to click on your links and make a purchase. First, try building a mailing list of people who want to hear from you, and then you can use that list to send out new promotions or information on products or services. You can even give your subscribers members-only discounts to help make them feel special. Plus, who doesn’t love a discount?
With email marketing, you can also set up a welcome message for new subscribers that can guide them to your best content and show them what’s available on your website.
- Work With Influencers
You can collaborate with various industry experts or “influencers” in many different ways. Probably the most common (or at least most popularized) method is when businesses pay influencers to promote their product or service to their audience. This strategy might work for you, but it also might not. This method could be too expensive or unreliable for you. After all, it can be challenging to form a symbiotic relationship with influencers — they likely won’t do the best that they can to drive traffic to your website if they don’t actually believe in what you’re selling.
Here are a few less well-known but equally effective ways to collaborate with influencers and drive traffic to your website.
Mention-For-a-Mention —
If you don’t have enough money to pay influencers a large amount, you can offer to mention them to your client list if they promise to mention your business to their client list. You can even create a discount code or gift to help entice the influencer’s audience to check out your website and make the sponsorship feel more natural.
Commissions —
You could try offering the influencer a percentage of the money they bring your way. This could end up being more expensive than if you’d just paid a flat fee for the mention, but it tends to get great results since the influencer will be so motivated to succeed.
Bribery —
While bribery can be shady, it is an almost surefire way to ensure that the influencer you partner with gives you a positive review and referral.
- Look Into Podcasts, Youtube, and Guest Blogging
At the beginning of social media and eCommerce, driving consistent traffic to your website or profile was pretty difficult. One old-school method to gain more traffic is by guest blogging for other relevant websites. This method has also evolved to include being a guest on other podcasts or YouTube channels. This way, you can build word-of-mouth buzz around your company and even drive traffic to your website when viewers click on the link in your bio.
It’s a win-win for both you and the websites or people you work with — they get great content for free, and you get better brand visibility and website traffic.
Shift Refresh is a Cleveland lead generation agency/Ohio Digital Marketing Agency that helps businesses smash their competition and emerge as a leader in their respective industries. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website:
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