Have you heard anyone online or in-person mention web3 or web 3.0 lately? Unless you’re someone who loves to keep up with the latest tech trends, you likely have no idea what web 3.0 is, let alone why it’s important. In this brief guide, we’ll go over everything that has to do with web 3.0 and talk about why exactly it is so vital for the future of the internet and change the process of hiring a web design agency forever. 

The History of Web 3.0

Before we can get into web 3.0 and how it affects the future, first, you have to understand the history behind it. While the internet might feel like a permanent fixture in most people’s everyday lives, it’s pretty different from the original concept of what the internet would be.

Web 1.0

In 1989, Tim Berners Lee came up with the basic principles and protocols that would one day become the world wide web. His idea was to create open, decentralized protocols that allowed for the sharing of information from anywhere in the world. 

This first creation which would later be referred to as “Web 1.0,” occurred sometime between 1990 and 2004. It was mainly comprised of static websites owned by companies, and there was little to zero interaction between users. Hiring a web design agency was unheard of since individual people rarely ever produced content, and that’s why it was known as a read-only world wide web. 

Web2.0

The period of web 2.0 began in 2004 with the emergence of social media. Instead of a read-only experience, the internet evolved to be read-write. Instead of just companies providing content to users, users were also given the opportunity to share and create their own content. This was the rise of the advertising-driven revenue model. While users could create content, most platforms didn’t allow them to profit from it much at all. Plus, many were unsure how to generate leads for website development.

As more and more people began to come online, just a handful of companies found themselves with the majority of the traffic and value generated online. This is where the power imbalance really began between companies and individuals. Hiring a web design agency would become more essential than ever. 

What Is Web 3.0?

The premise of Web 3.0 was established by Gavin Wood just after Ethereum launched in 2014. Gavin proposed a solution to a problem that many early cryptocurrency advocates struggled with. With Web 2.0, users have to put entirely too much trust in private companies not to misuse our information or confidential data. Essentially, we are simply hoping they will act in the public’s best interest. 

Web 3.0 would change the status quo to read-write-own. It’s all about a “newer and better internet.” The foundation of Web 3.0 is built upon utilizing blockchains, cryptocurrencies, and NFTs to give the power back to the individual. While it’s hard to define precisely what Web 3.0 is, there are a few key characteristics. 

For starters, Web 3.0 is decentralized, meaning that instead of large companies having all of the power, ownership gets distributed amongst the builders and users. Web 3.0 is permissionless, so everyone has an equal opportunity to participate, and no one gets excluded. Web 3.0 also utilizes cryptocurrency for both spending and sending money online instead of relying on banks and outdated payment processes. Lastly, Web 3.0 is trustless, meaning that it operates using incentives and economic tools instead of relying on third parties. 

Why Is Web 3.0 The Future Of The Internet?

There are a few key reasons why Web 3.0 is the future of the internet, especially when it comes to how everything will change for everyday users. 

First, and most importantly for many users, Web 3.0 gives you ownership of your digital assets in an unprecedented way. Through the use of NFTs, ownership is hard to take from the individual owner. Even if you purchase software and the original creator deletes the software from all stores, you still own your copy and can even sell it yourself if you so choose. Plus, it’s easier for users to learn how to generate leads for website development.

With the way the internet is currently run, there is too much of an imbalance between large companies and users. Creator or user-focused platforms like Youtube, Instagram, and TikTok have all of the power regarding whether or not creators get revenue or recognition for their work. Platforms like these essentially hold users’ success in the palm of their hands. With Web 3.0, all of your data lives on a blockchain. So if you decide to switch platforms, you can take all of your content and recognition with you without issue. 

As far as integrating with future trends, Web 3.0 is essentially designed to work with new advancements like VR and AI seamlessly. In fact, platforms like the metaverse are already beginning to integrate aspects of Web 3.0 into planning. If you want to keep up to date with all the latest on Web 3.0, Cleveland SEO services, and other exciting digital marketing trends, we’ve got you covered. 

Shift Refresh is an SEO marketing agency in Ohio that offers Cleveland SEO services to help businesses smash their competition and emerge as a leader in their respective industries. O, if you’re hiring a web design agency, we are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website https://www.shiftrefresh.com/.