As you’ve likely heard, Facebook Metaverse is planning on changing the way that we interact with each other online and in our day-to-day lives forever. After the announcement of the metaverse, many companies like Microsoft and Epic Games have actively spoken out in support of the metaverse. 

The real question that is likely present in most people’s minds is this: What exactly is Facebook Metaverse? Why are so many people excited about it? How is it going to change how people interact with the world around them?

Define Metaverse

Sometimes when people say “the Metaverse,” they are referring to the recently released business rebranding of the company Meta, which was previously known as Facebook. While the social platform of Facebook will not change its name, it is now under the umbrella company of Meta. 

On October 28, 2021, Facebook decided to change and rename its brand, with a particular interest in building a metaverse based on augmented reality (AR) and virtual reality (VR) technology. Meta’s goal is to bring people closer together in an online setting, enabling them to feel connected in ways they couldn’t before.

If you were to define metaverse, it refers to a hypothetical proposed version of what the internet could be. While this concept might seem like science fiction, it’s actually not too far from becoming a reality. 

Facebook’s metaverse aims to allow users to access permanent online 3D virtual worlds, not just by using headgear explicitly made for VR and AR, but also through traditional personal computers and laptops. The metaverse would allow people to fully immerse themselves in the virtual space of the internet instead of just seeing everything from a screen.

Is Metaverse Marketing The Way Of The Future

Those who are experts in the concept of a metaverse will often state that the goal of a metaverse is to enhance basic human contact. As our technology evolves more and more than ever before, it’s important for us to pay attention to who we are connected to; the world and the people around us. Meta is meant to encapsulate this concept perfectly.

Imagine an educational application of the metaverse where you can not only take your classes from home but see and interact with your teacher and peers as if you were really there with them. With a metaverse, it’s possible to be fully present for a meeting all from the comfort of your own home. 

Your avatar is displayed and you’re seated at a virtual table with other people whose reactions are as easy to read as they would be in real life. A metaverse could very likely bring these possibilities to reality, and soon.

If you’re wondering what else Facebook metaverse could bring to the table, the answer is quite a lot. With the rise of non-fungible tokens (NFTs), the metaverse brings forth a new form of advertisement for brands known as metaverse marketing. Since this avenue allows for trading lands, purchasing properties, and exhibiting any company’s brand with posters or logos, it could prove to be a good method not only to attract new customers but also to renew current customer interest.

Companies can profit from metaverses in a variety of ways. With metaverse marketing, companies can organize events, develop crossovers across properties, and communicate with their community more efficiently than ever. 

With AR and VR technology already as advanced as they are, there are almost no creative limits to this greater vision for the Facebook metaverse.

Additional Applications Of Facebook Metaverse

Along with the obvious applications of the metaverse listed above, below are a few more ways that the metaverse will likely be used in the future. The Metaverse:

1. Is Great For Tourism

The metaverse is an excellent way for people to explore areas of the world before they decide to visit in person. Visiting a location with the metaverse is also a good substitute for those who either can’t afford to take a vacation or just want to see something new without having to leave the comfort of their own home. 

2. Will Revolutionize The Gaming Industry

The gaming industry experienced a massive surge at the beginning of 2020 due to the pandemic, but that growth doesn’t seem to be stopping any time soon. This increased demand for new games has also increased the need for an improved gaming experience. The metaverse could provide a level of immersion that would significantly increase the gaming experience.

3. Is Looking To Improve Healthcare

Nowadays, the medical industry is utilizing technology in extraordinary ways, like 3D printing organs and using tiny cameras in surgeries performed. The metaverse is yet another technology that the healthcare industry could utilize to increase the standard of care. 

4. Will Usher In A New Era Of Social Media

When you see movies like “Ready Player One” and “Free Guy” where people interact with each other on a daily basis in a digital world, it can likely seem like just a fun Sci-fi fantasy. But, one of the goals of Facebook Metaverse is to make that kind of digital space a reality. By providing a more immersive experience for users, we are inching closer to a fully immersive digital social space.

5. Will Help The Virtual Economy Take Off

For now, the virtual economy has been limited to the gaming industry, but with the rise of the Facebook Metaverse, we will likely see the virtual economy slowly begin to replace the real-world counterpart. Especially with how we saw the economy suffer during the pandemic, an online economy that can sustain itself regardless of what happens in the outside world is a bit exciting. 
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