When you compare it to other digital marketing strategies, email marketing is by far one of the most effective. With more than 4 billion email users worldwide, it would be silly not to at least try to implement some form of email marketing into your digital marketing strategy. In fact, 47% of marketers have stated that it’s their most effective marketing strategy. Still not convinced? Let’s take a look at the benefits to email marketing.

Why Email Marketing Is Important For Your Business

There are a large number of different benefits to email marketing, so we’ve created a simple list of the six most important benefits. 

1. Everyone Uses Email

Think about it; what do you need to create a social media profile? Or make online payments? An email address. There are more email accounts than the total number of social media users worldwide. In fact, 59% of email users have stated that emails greatly influence their purchase decisions. That’s why taking advantage of Email Marketing is so important. The opportunities for lead generation and sales is unparalleled. 

2. It’s Cost-Effective

Email marketing is one of the most cost-effective online strategies that you can use to reach your target audience and engage with consumers. When you compare it with more traditional marketing channels like paper mail, TV, or print ads, email is way less expensive. One of the best things about email marketing is that it can be as cheap as you need it to be. Depending on the platform you choose and the number of subscribers you have, you can spend anywhere between $0 to $1,000 every month. 

3. Unmatched ROI

On average, businesses will see a 44:1 return, which translates to $44 for every $1 invested. To make this simpler, marketers who use PPC Advertising see an average return of $2 on every dollar they spend. That means email marketing delivers an average 21x greater ROI than other online advertising strategies. This high ROI is especially helpful for small businesses on a tight budget, though businesses of all sizes can benefit from email marketing’s cost-effectiveness.

4. Supports Personalized Content

To stay competitive with so many businesses in every industry, it’s important to show customers that you understand them, hear their feedback, and can solve their problems. That’s where personalization comes in. With personalization, you can craft messages, experiences, and offers to meet the specific needs of each customer. In fact, customers now expect personalized content from businesses. 91% of customers have stated that they’re more likely to shop with brands that recognize, remember, and show them relevant promotions and recommendations. Not only that, but personalization is one of the top email marketing trends for 2022. So if you aren’t personalizing your emails, your competitors probably are. Personalized emails also help businesses increase their revenue, with the possibility to increase revenue up to 760%.

5. Large Audience

As we stated above, there are over 4 billion email users worldwide, so it would stand to reason that email marketing provides you with the most extensive reach. While the large user base does help, it isn’t the only reason this method gives you a wider reach. Email marketing is also great for contacting people at any stage of the consumer process, whether they’re current customers, new customers, or just a user who might be interested in your product or service based on past purchases. You can even create different Email Campaigns based on your different demographics or target audience. 

6. Easy To Automate

With email automation, your business has a greater opportunity to generate more leads and greater sales numbers. When you use automated emails, you can send pre-written email content to your customers following a specific promotion, recommendations, or campaign. With this method, you can send email content on a regular basis. 

Now that you have a grasp of how beneficial and useful email marketing campaigns can be, it’s time to integrate them into an effective digital marketing campaign for your business.

Shift Refresh is a US-based digital marketing agency that helps businesses smash their competition and emerge as a leader in their respective industries. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website https://www.shiftrefresh.com/.